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Castle double malt promo

Castle Lager Double Malt Promotion

We built a microsite competition mechanic for Castle Lager's Double Malt promotion. Shoppers who purchased 2 x 330ml NRB or 2 x Draughts could enter via the microsite for a chance to win a pair of signature sunglasses or instant prizes. The campaign offered a seamless digital entry experience to drive product trial and brand excitement at retail level.