We're always finding new ways to inspire brands, marketers and agencies to connect with customers. Browse through our news articles to see what we've been up to lately.
FoneWorx, whose incentive platform has processed transactions valued at more than R2 billion over the past decade, has launched RewardWorx, a significantly enhanced enterprise incentive platform designed to meet the growing demand for secure, flexible rewards programmes. As incentive programmes become larger, more sophisticated and increasingly targeted by fraud, businesses require platforms that can support complex reward structures while mainta…
25,560 engagement actions. 9,495 prediction updates. 39 days. The Caxton Cup gave FoneWorx the opportunity to put its gamification capabilities into action, demonstrating how a simple, relevant mechanic can turn participation into sustained engagement. Created around the FIFA World Cup, the Caxton Cup was an online score prediction game developed for South Africa's marketing industry. Players competed individually and as part of their agencies, p…
Klipdrift brings limited-edition Klippies & Cola range to life through interactive consumer campaign As brands continue to look for new ways to engage consumers beyond traditional advertising, gamified experiences are proving an effective way to encourage participation and strengthen brand connection. This approach was at the heart of the recent 'Think you know your Klippies & Cola?' campaign, developed to support Heineken Beverages' limited-edit…
Incentives, promotions and competitions remain some of the most powerful customer engagement tools. They drive participation, reward customers, sustain loyalty and support customer acquisition. However, behind the scenes, these initiatives involve a lot more than simply distributing prizes. They form part of a detailed ecosystem that requires careful management to avoid exposing brands to unnecessary risk. A cohesive approach for smooth engagemen…
Each year, South Africans show their support for children with life-threatening illnesses by wearing their slippers on Reach for a Dream's Slipper Day. This year Caxton Media's engagement company, FoneWorx, has lent its support by implementing a customer engagement solution for the initiative that it hopes will encourage even more people to swap their bathus, boots, vellies, tekkies and plakkies for slippers on 29 May 2026. The mechanic behind Sl…
Sales incentives, consumer rewards, promotions and competition prizes are powerful tools for driving engagement and boosting sales. However, with fraud, scams and AI-driven impersonation on the rise, traditional cash payouts and bank transfers are no longer secure options. FoneWorx, is a South African leader in incentive management, loyalty programmes and prize fulfilment. Recognising the growing need for a more secure alternative, FoneWorx devel…
How do you talk to millennials and Gen Z about funeral policies? These are the generations that are so entitled, they think they're going to live forever. In between their side hustles and sipping on their Stanleys, there's just no room to think about dying or planning a funeral. The challenge If you're in the funeral policy market, at some point you're going to need to nail these consumers down and get them to buy your products. Old school 'plan…
What do you get when you combine R300 000 in instant prizes with a fun, easy online game? You get nearly 30 000 South Africans on board actively engaging your brand smack bang in the middle of your most important consumer buying season. How do we know that? Because those were among the key results we recorded in the Winter Warriors campaign we created for Adcock Ingram this past winter. The pharmaceutical company manufactures a range of over-the-…
When you hear the word gamification, what's the first thing that comes to mind - gimmick or a seven-fold increase in organisational profitability? While branded mobile games might have started out as a fun form of customer interaction, today they've gone mainstream and are considered key external and internal engagement drivers, connecting companies' customers and employees to the heart of their businesses and brands. In this new paradigm, gamifi…
Standing out from the marketing noise is difficult. Engaging your customers and stimulating meaningful interactions with them among that noise is even more difficult. USSD campaigns cut through the clamour to do both. USSD or 'unstructured supplementary service data' is a mobile text service that instantly connects you to your customers in real-time through interactive messaging. It provides mobile users with various options in a menu format, all…
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