We're always finding new ways to inspire brands, marketers and agencies to connect with customers. Browse through our news articles to see what we've been up to lately.
Omnichannel engagement; individualised customer experiences that prioritise privacy; and conversational commerce strategies that connect brands to customers are listed by Forbes as some of the top customer experiences that agile, successful brands should be embracing as they navigate 2022. All these trends have one thing in common - they use the vehicle of customer engagement to elevate the customer experience. This is critical in our post-pandem...Read More
How do you get South Africans to vote 3.2 million times in a promotion that simultaneously drives brand awareness, loyalty and product sales? With a highly targeted campaign that remains firmly fixed on engaging and rewarding customers through an integrated mix of mobile, online and Facebook mechanisms, that's how. In 2021, Carling Black Label tasked FoneWorx with building on the momentum of the brand's longstanding Champion Cup competition and e...Read More
June 28 2022 By FoneWorx
Organisations with higher than average levels of employee engagement realise as much as 27%* higher profits, 50% higher sales, 50% higher customer loyalty levels, and 38% above-average productivity. In the same way that consumer engagement builds customer relationships and loyalty through positive customer experiences, so employee engagement does the identical thing at staff level. The result is a motivated workforce and strong company culture, w...Read More