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News | Tag: mobile

The best platforms to use for omnichannel competitions

February 07 2023 By FoneWorx omnichannel, mobile, ussd, whatsapp, facebook messenger, chatbots, competitions, web, apps, games

Contests and competitions are one of the easiest and most effective ways to connect with customers. But gone are the days of cutting out competition entry forms from newspapers and magazines and mailing them off; today there are a plethora of channels marketers can use to encourage consumer participation in competitions and ultimately, high-impact engagement. The two primary competition platforms are on-pack and online. Your marketing objective w...

Black Friday brand benefits: more than just a sales frenzy

November 25 2022 By FoneWorx black friday, competitions, mobile, loyalty programmes, channel incentives

Black Friday is regarded as one of the largest and busiest shopping days in the world, with brands recognising it for its significant sales potential and opportunity to capitalise on the 'official start' of the festive shopping season among consumers. Naturally this offers up several sales-oriented benefits for brands, such as the opportunity to reach lagging sales targets, and clear old stock to make way for new products aimed at Christmas shopp...

Customer engagement: the only way to boost brands (and revenue) post pandemic

June 28 2022 By FoneWorx customer engagement, chatbots, web app, sms, facebook messenger, whatsapp, mobile, web, competitions

Omnichannel engagement; individualised customer experiences that prioritise privacy; and conversational commerce strategies that connect brands to customers are listed by Forbes as some of the top customer experiences that agile, successful brands should be embracing as they navigate 2022. All these trends have one thing in common - they use the vehicle of customer engagement to elevate the customer experience. This is critical in our post-pandem...

Customer engagement best practice with Carling Black Label Champion Cup

June 28 2022 By FoneWorx ussd, facebook messenger, carling black label cup, mobile, web, competition, customer engagement

How do you get South Africans to vote 3.2 million times in a promotion that simultaneously drives brand awareness, loyalty and product sales? With a highly targeted campaign that remains firmly fixed on engaging and rewarding customers through an integrated mix of mobile, online and Facebook mechanisms, that's how. In 2021, Carling Black Label tasked FoneWorx with building on the momentum of the brand's longstanding Champion Cup competition and e...