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News | Tag: rewards

Secure, agile RewardWorx platform meets growing demand for enterprise incentive programmes

August 24 2026 By FoneWorx engagement, channel, incentives, rewards, rewardworx

FoneWorx, whose incentive platform has processed transactions valued at more than R2 billion over the past decade, has launched RewardWorx, a significantly enhanced enterprise incentive platform designed to meet the growing demand for secure, flexible rewards programmes. As incentive programmes become larger, more sophisticated and increasingly targeted by fraud, businesses require platforms that can support complex reward structures while mainta...

Managing incentives and competitions the right way

June 02 2026 By FoneWorx engagement, competitions, rewards, incentives, caxton media

Incentives, promotions and competitions remain some of the most powerful customer engagement tools. They drive participation, reward customers, sustain loyalty and support customer acquisition. However, behind the scenes, these initiatives involve a lot more than simply distributing prizes. They form part of a detailed ecosystem that requires careful management to avoid exposing brands to unnecessary risk. A cohesive approach for smooth engagemen...

Slipper Day 2026 offers R2 million in instant rewards powered by FoneWorx

May 05 2026 By FoneWorx rewards, competitions, slipperday, reachforadream

Each year, South Africans show their support for children with life-threatening illnesses by wearing their slippers on Reach for a Dream's Slipper Day. This year Caxton Media's engagement company, FoneWorx, has lent its support by implementing a customer engagement solution for the initiative that it hopes will encourage even more people to swap their bathus, boots, vellies, tekkies and plakkies for slippers on 29 May 2026. The mechanic behind Sl...

Record results in FoneWorx's Winter Warriors campaign for Adcock Ingram

October 14 2025 By FoneWorx foneworx campaigns, adcock ingram promotions, loyalty marketing south africa, mobile engagement solutions, successful brand activations, digital rewards campaigns, customer retention tools

What do you get when you combine R300 000 in instant prizes with a fun, easy online game? You get nearly 30 000 South Africans on board actively engaging your brand smack bang in the middle of your most important consumer buying season. How do we know that? Because those were among the key results we recorded in the Winter Warriors campaign we created for Adcock Ingram this past winter. The pharmaceutical company manufactures a range of over-...

Channel incentive programmes are more critical than ever before

September 13 2022 By FoneWorx customer engagement, rewards, channel incentives

Here's how to maximise their potential The proliferation of channel incentive programmes has increased significantly in recent years, as brands look to cut through market clutter and noise to boost their sales, increase their brand awareness and cultivate more relevant consumer relationships. There's no denying the importance of such programmes: global market research company, Forrester, says as much as 73% of all world trade happens through a ch...