We've been busy

We're always finding new ways to inspire brands, marketers and agencies to connect with customers. Browse through our news articles to see what we've been up to lately.

News | Tag: ai

Record results in FoneWorx's Winter Warriors campaign for Adcock Ingram

October 14 2025 By FoneWorx foneworx campaigns, adcock ingram promotions, loyalty marketing south africa, mobile engagement solutions, successful brand activations, digital rewards campaigns, customer retention tools

What do you get when you combine R300 000 in instant prizes with a fun, easy online game? You get nearly 30 000 South Africans on board actively engaging your brand smack bang in the middle of your most important consumer buying season. How do we know that? Because those were among the key results we recorded in the Winter Warriors campaign we created for Adcock Ingram this past winter. The pharmaceutical company manufactures a range of over-...

Gamification goes mainstream: why you can no longer ignore game-based engagement

June 17 2025 By FoneWorx gamification, marketing, employee engagement, digital tools, ai, productivity, customer loyalty, brand engagement, business strategy, innovation

When you hear the word gamification, what's the first thing that comes to mind - gimmick or a seven-fold increase in organisational profitability? While branded mobile games might have started out as a fun form of customer interaction, today they've gone mainstream and are considered key external and internal engagement drivers, connecting companies' customers and employees to the heart of their businesses and brands. In this new paradigm, gamifi...