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News | Archive: 2023

Looking for this season's top engagement strategies? A few spring to mind...

September 01 2023 By FoneWorx

It's fresh and bright, and a little bit zesty. No, we're not talking about poolside margaritas at your Heritage Day braai (although we can do that too), we're talking about spring, of course! It's not only out in nature that new growth is all around at this time of year, spring traditionally heralds a slow but steady increase in sales too, as consumers once again start venturing outdoors and back into stores. In South Africa, as the weather warms...

Slow winter sales? Turn up the heat with these seasonal engagement hacks

July 12 2023 By FoneWorx gamification, contests, competitions

It's a fact, winter is slow season. Sales are sluggish, shoppers stay at home, and consumer engagement is all-round a little frosty. But tuning into the energy of winter, and using the season to your advantage, can increase customer engagement and as a result, brand awareness, loyalty and sales. For example, less feet through the door because of poor weather means more time on consumers' hands while they're at home, in a receptive state. Turn thi...

How to market to Gen Z this Youth Month

June 16 2023 By FoneWorx

The youth has always been a force to be reckoned with: pester power among the younger kiddies is alive and well, while teens and young adults command a significant chunk of the consumer market in both spend and influence. Youth marketing is big business, and in a country like South Africa where nearly half of the population is younger than 24, it's ripe with potential. But how do you ensure your marketing efforts have drip and are a Big W with ...

5 ways to use QR codes in your next campaign

May 15 2023 By FoneWorx

Fact: 11 million households scanned at least 1 QR code in 2020 in the US up from 9.76 million QR code scans in 2018*. Fact: The QR code global market size is expected to reach US$1268.1 million by 2026*. Fact: FoneWorx has seen QR code call to actions in SA triple in the last year. QR codes have moved well beyond their original purpose as information labels to track parts on a vehicle assembly line to become essential components of customer engag...

Easter eggs - the customer engagement tool that delivers sweet results!

April 04 2023 By FoneWorx easter eggs, competitions, website, gamification, video ads, social media, chatbots

It's the month of egg hunts and indulging in far too much chocolate, but did you know that in marketing, an Easter egg is something entirely different (although it does promise equally sweet returns)? Creatively speaking, Easter eggs are inside jokes, hidden messages or secret features embedded within advertising touchpoints that consumers might, or might not, randomly stumble upon. Easter eggs - so named because you have to hunt for them - are n...

The best platforms to use for omnichannel competitions

February 07 2023 By FoneWorx omnichannel, mobile, ussd, whatsapp, facebook messenger, chatbots, competitions, web, apps, games

Contests and competitions are one of the easiest and most effective ways to connect with customers. But gone are the days of cutting out competition entry forms from newspapers and magazines and mailing them off; today there are a plethora of channels marketers can use to encourage consumer participation in competitions and ultimately, high-impact engagement. The two primary competition platforms are on-pack and online. Your marketing objective w...

2023's top customer engagement strategies

January 13 2023 By FoneWorx customer engagement, competitions, contests, social media

If the new year has got you all fired up wanting to adopt hot new strategies for reaching and keeping your customers, look no further. We've rounded up the must-have customer engagement strategies for 2023. Personalise the customer experience As much as 80% of consumers* are more likely to purchase what's on offer when brands personalise their experience. Personalisation not only boosts customer satisfaction, but makes brands more memorable and b...