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News | Tag: sms

5 brand benefits of running consumer competitions

December 05 2022 By FoneWorx customer engagement, competitions, digital marketing, sms, whatsapp, ussd

It's a fact, consumer competitions work. On average, 34% of participants become customers after entering a competition, while 33% of participants are open to receiving future communications from that brand. Social media has become the go-to platform for promotions and contests, with brands hosting competitions on Instagram growing their followers 70% faster than those that don't. People are also 8x more likely to enter a competition using their m...

Customer engagement: the only way to boost brands (and revenue) post pandemic

June 28 2022 By FoneWorx customer engagement, chatbots, web app, sms, facebook messenger, whatsapp, mobile, web, competitions

Omnichannel engagement; individualised customer experiences that prioritise privacy; and conversational commerce strategies that connect brands to customers are listed by Forbes as some of the top customer experiences that agile, successful brands should be embracing as they navigate 2022. All these trends have one thing in common - they use the vehicle of customer engagement to elevate the customer experience. This is critical in our post-pandem...