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5 brand benefits of running consumer competitions

December 05 2022 By FoneWorx customer engagement, competitions, digital marketing, sms, whatsapp, ussd

It's a fact, consumer competitions work. On average, 34% of participants become customers after entering a competition, while 33% of participants are open to receiving future communications from that brand. Social media has become the go-to platform for promotions and contests, with brands hosting competitions on Instagram growing their followers 70% faster than those that don't. People are also 8x more likely to enter a competition using their m...