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News | Tag: games

The best platforms to use for omnichannel competitions

February 07 2023 By FoneWorx omnichannel, mobile, ussd, whatsapp, facebook messenger, chatbots, competitions, web, apps, games

Contests and competitions are one of the easiest and most effective ways to connect with customers. But gone are the days of cutting out competition entry forms from newspapers and magazines and mailing them off; today there are a plethora of channels marketers can use to encourage consumer participation in competitions and ultimately, high-impact engagement. The two primary competition platforms are on-pack and online. Your marketing objective w...

5 reasons why your brand needs gamification

October 18 2022 By FoneWorx customer engagement, online games, gamification, spin to win, spin 'n win, pick a box, scratch 'n win, scratch and win

Do you still have an old, static website? Or maybe you're still using outdated competition mechanics, where customers need to try find your promo packs on 'noisy' store shelves to stand in line to win a prize? While these platforms are still relevant, the way marketers are using them has changed dramatically. Customer engagement is the order of the day, with websites and product packs now doubling up as powerful consumer touchpoints that go beyon...