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News | Tag: competition

Slow winter sales? Turn up the heat with these seasonal engagement hacks

July 12 2023 By FoneWorx gamification, contests, competitions

It's a fact, winter is slow season. Sales are sluggish, shoppers stay at home, and consumer engagement is all-round a little frosty. But tuning into the energy of winter, and using the season to your advantage, can increase customer engagement and as a result, brand awareness, loyalty and sales. For example, less feet through the door because of poor weather means more time on consumers' hands while they're at home, in a receptive state. Turn thi...

Easter eggs - the customer engagement tool that delivers sweet results!

April 04 2023 By FoneWorx easter eggs, competitions, website, gamification, video ads, social media, chatbots

It's the month of egg hunts and indulging in far too much chocolate, but did you know that in marketing, an Easter egg is something entirely different (although it does promise equally sweet returns)? Creatively speaking, Easter eggs are inside jokes, hidden messages or secret features embedded within advertising touchpoints that consumers might, or might not, randomly stumble upon. Easter eggs - so named because you have to hunt for them - are n...

The best platforms to use for omnichannel competitions

February 07 2023 By FoneWorx omnichannel, mobile, ussd, whatsapp, facebook messenger, chatbots, competitions, web, apps, games

Contests and competitions are one of the easiest and most effective ways to connect with customers. But gone are the days of cutting out competition entry forms from newspapers and magazines and mailing them off; today there are a plethora of channels marketers can use to encourage consumer participation in competitions and ultimately, high-impact engagement. The two primary competition platforms are on-pack and online. Your marketing objective w...

2023's top customer engagement strategies

January 13 2023 By FoneWorx customer engagement, competitions, contests, social media

If the new year has got you all fired up wanting to adopt hot new strategies for reaching and keeping your customers, look no further. We've rounded up the must-have customer engagement strategies for 2023. Personalise the customer experience As much as 80% of consumers* are more likely to purchase what's on offer when brands personalise their experience. Personalisation not only boosts customer satisfaction, but makes brands more memorable and b...

5 brand benefits of running consumer competitions

December 05 2022 By FoneWorx customer engagement, competitions, digital marketing, sms, whatsapp, ussd

It's a fact, consumer competitions work. On average, 34% of participants become customers after entering a competition, while 33% of participants are open to receiving future communications from that brand. Social media has become the go-to platform for promotions and contests, with brands hosting competitions on Instagram growing their followers 70% faster than those that don't. People are also 8x more likely to enter a competition using their m...

Black Friday brand benefits: more than just a sales frenzy

November 25 2022 By FoneWorx black friday, competitions, mobile, loyalty programmes, channel incentives

Black Friday is regarded as one of the largest and busiest shopping days in the world, with brands recognising it for its significant sales potential and opportunity to capitalise on the 'official start' of the festive shopping season among consumers. Naturally this offers up several sales-oriented benefits for brands, such as the opportunity to reach lagging sales targets, and clear old stock to make way for new products aimed at Christmas shopp...

Customer engagement: the only way to boost brands (and revenue) post pandemic

June 28 2022 By FoneWorx customer engagement, chatbots, web app, sms, facebook messenger, whatsapp, mobile, web, competitions

Omnichannel engagement; individualised customer experiences that prioritise privacy; and conversational commerce strategies that connect brands to customers are listed by Forbes as some of the top customer experiences that agile, successful brands should be embracing as they navigate 2022. All these trends have one thing in common - they use the vehicle of customer engagement to elevate the customer experience. This is critical in our post-pandem...

Customer engagement best practice with Carling Black Label Champion Cup

June 28 2022 By FoneWorx ussd, facebook messenger, carling black label cup, mobile, web, competition, customer engagement

How do you get South Africans to vote 3.2 million times in a promotion that simultaneously drives brand awareness, loyalty and product sales? With a highly targeted campaign that remains firmly fixed on engaging and rewarding customers through an integrated mix of mobile, online and Facebook mechanisms, that's how. In 2021, Carling Black Label tasked FoneWorx with building on the momentum of the brand's longstanding Champion Cup competition and e...