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News | Tag: channel incentives
Black Friday is regarded as one of the largest and busiest shopping days in the world, with brands recognising it for its significant sales potential and opportunity to capitalise on the 'official start' of the festive shopping season among consumers. Naturally this offers up several sales-oriented benefits for brands, such as the opportunity to reach lagging sales targets, and clear old stock to make way for new products aimed at Christmas shopp...Read More
Here's how to maximise their potential The proliferation of channel incentive programmes has increased significantly in recent years, as brands look to cut through market clutter and noise to boost their sales, increase their brand awareness and cultivate more relevant consumer relationships. There's no denying the importance of such programmes: global market research company, Forrester, says as much as 73% of all world trade happens through a ch...Read More