We've been busy

Gamification goes mainstream: why you can no longer ignore game-based engagement

June 17 2025 By FoneWorx gamification, marketing, employee engagement, digital tools, ai, productivity, customer loyalty, brand engagement, business strategy, innovation

When you hear the word gamification, what's the first thing that comes to mind - gimmick or a seven-fold increase in organisational profitability? While branded mobile games might have started out as a fun form of customer interaction, today they've gone mainstream and are considered key external and internal engagement drivers, connecting companies' customers and employees to the heart of their businesses and brands. In this new paradigm, gamifi...