We've been busy

Easter eggs - the customer engagement tool that delivers sweet results!

April 04 2023 By FoneWorx easter eggs, competitions, website, gamification, video ads, social media, chatbots

It's the month of egg hunts and indulging in far too much chocolate, but did you know that in marketing, an Easter egg is something entirely different (although it does promise equally sweet returns)? Creatively speaking, Easter eggs are inside jokes, hidden messages or secret features embedded within advertising touchpoints that consumers might, or might not, randomly stumble upon. Easter eggs - so named because you have to hunt for them - are n...