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News | Tag: gamification
It's a fact, winter is slow season. Sales are sluggish, shoppers stay at home, and consumer engagement is all-round a little frosty. But tuning into the energy of winter, and using the season to your advantage, can increase customer engagement and as a result, brand awareness, loyalty and sales. For example, less feet through the door because of poor weather means more time on consumers' hands while they're at home, in a receptive state. Turn thi...Read More
It's the month of egg hunts and indulging in far too much chocolate, but did you know that in marketing, an Easter egg is something entirely different (although it does promise equally sweet returns)? Creatively speaking, Easter eggs are inside jokes, hidden messages or secret features embedded within advertising touchpoints that consumers might, or might not, randomly stumble upon. Easter eggs - so named because you have to hunt for them - are n...Read More
Do you still have an old, static website? Or maybe you're still using outdated competition mechanics, where customers need to try find your promo packs on 'noisy' store shelves to stand in line to win a prize? While these platforms are still relevant, the way marketers are using them has changed dramatically. Customer engagement is the order of the day, with websites and product packs now doubling up as powerful consumer touchpoints that go beyon...Read More