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News | Tag: marketing

Gamification goes mainstream: why you can no longer ignore game-based engagement

June 17 2025 By FoneWorx gamification, marketing, employee engagement, digital tools, ai, productivity, customer loyalty, brand engagement, business strategy, innovation

When you hear the word gamification, what's the first thing that comes to mind - gimmick or a seven-fold increase in organisational profitability? While branded mobile games might have started out as a fun form of customer interaction, today they've gone mainstream and are considered key external and internal engagement drivers, connecting companies' customers and employees to the heart of their businesses and brands. In this new paradigm, gamifi...

Want to boost marketing AND increase sales? You need a USSD campaign!

February 24 2025 By FoneWorx ussd, mobilemarketing

Standing out from the marketing noise is difficult. Engaging your customers and stimulating meaningful interactions with them among that noise is even more difficult. USSD campaigns cut through the clamour to do both. USSD or 'unstructured supplementary service data' is a mobile text service that instantly connects you to your customers in real-time through interactive messaging. It provides mobile users with various options in a menu format, all...

5 brand benefits of running consumer competitions

December 05 2022 By FoneWorx customer engagement, competitions, digital marketing, sms, whatsapp, ussd

It's a fact, consumer competitions work. On average, 34% of participants become customers after entering a competition, while 33% of participants are open to receiving future communications from that brand. Social media has become the go-to platform for promotions and contests, with brands hosting competitions on Instagram growing their followers 70% faster than those that don't. People are also 8x more likely to enter a competition using their m...