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News | Tag: fulfilment

How the Caxton Cup turned predictions into sustained engagement

August 21 2026 By FoneWorx score predictor, engagement, competition, fulfilment

25,560 engagement actions. 9,495 prediction updates. 39 days. The Caxton Cup gave FoneWorx the opportunity to put its gamification capabilities into action, demonstrating how a simple, relevant mechanic can turn participation into sustained engagement. Created around the FIFA World Cup, the Caxton Cup was an online score prediction game developed for South Africa's marketing industry. Players competed individually and as part of their agencies, p...