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We're always finding new ways to inspire brands, marketers and agencies to connect with customers. Browse through our news articles to see what we've been up to lately.

News | Tag: engagement

Managing incentives and competitions the right way

June 02 2026 By FoneWorx engagement, competitions, rewards, incentives, caxton media

Incentives, promotions and competitions remain some of the most powerful customer engagement tools. They drive participation, reward customers, sustain loyalty and support customer acquisition. However, behind the scenes, these initiatives involve a lot more than simply distributing prizes. They form part of a detailed ecosystem that requires careful management to avoid exposing brands to unnecessary risk. A cohesive approach for smooth engagemen...

Record results in FoneWorx's Winter Warriors campaign for Adcock Ingram

October 14 2025 By FoneWorx foneworx campaigns, adcock ingram promotions, loyalty marketing south africa, mobile engagement solutions, successful brand activations, digital rewards campaigns, customer retention tools

What do you get when you combine R300 000 in instant prizes with a fun, easy online game? You get nearly 30 000 South Africans on board actively engaging your brand smack bang in the middle of your most important consumer buying season. How do we know that? Because those were among the key results we recorded in the Winter Warriors campaign we created for Adcock Ingram this past winter. The pharmaceutical company manufactures a range of over-...

Gamification goes mainstream: why you can no longer ignore game-based engagement

June 17 2025 By FoneWorx gamification, marketing, employee engagement, digital tools, ai, productivity, customer loyalty, brand engagement, business strategy, innovation

When you hear the word gamification, what's the first thing that comes to mind - gimmick or a seven-fold increase in organisational profitability? While branded mobile games might have started out as a fun form of customer interaction, today they've gone mainstream and are considered key external and internal engagement drivers, connecting companies' customers and employees to the heart of their businesses and brands. In this new paradigm, gamifi...

Emotional connection is key when engaging women consumers

August 20 2024 By FoneWorx women, brand engagement

Are you meaningfully connecting with South Africa's women consumers? Before you say yes, read that again and consider that the most important word in that sentence is 'meaningfully'. Women consumers hold significant potential for retail brands. MAPS research conducted last year showed that women in South Africa accounted for 40% of the national income and were responsible for 58% of the daily purchases in their households. The research showed tha...

2023's top customer engagement strategies

January 13 2023 By FoneWorx customer engagement, competitions, contests, social media

If the new year has got you all fired up wanting to adopt hot new strategies for reaching and keeping your customers, look no further. We've rounded up the must-have customer engagement strategies for 2023. Personalise the customer experience As much as 80% of consumers* are more likely to purchase what's on offer when brands personalise their experience. Personalisation not only boosts customer satisfaction, but makes brands more memorable and b...

5 brand benefits of running consumer competitions

December 05 2022 By FoneWorx customer engagement, competitions, digital marketing, sms, whatsapp, ussd

It's a fact, consumer competitions work. On average, 34% of participants become customers after entering a competition, while 33% of participants are open to receiving future communications from that brand. Social media has become the go-to platform for promotions and contests, with brands hosting competitions on Instagram growing their followers 70% faster than those that don't. People are also 8x more likely to enter a competition using their m...

5 reasons why your brand needs gamification

October 18 2022 By FoneWorx customer engagement, online games, gamification, spin to win, spin 'n win, pick a box, scratch 'n win, scratch and win

Do you still have an old, static website? Or maybe you're still using outdated competition mechanics, where customers need to try find your promo packs on 'noisy' store shelves to stand in line to win a prize? While these platforms are still relevant, the way marketers are using them has changed dramatically. Customer engagement is the order of the day, with websites and product packs now doubling up as powerful consumer touchpoints that go beyon...

Channel incentive programmes are more critical than ever before

September 13 2022 By FoneWorx customer engagement, rewards, channel incentives

Here's how to maximise their potential The proliferation of channel incentive programmes has increased significantly in recent years, as brands look to cut through market clutter and noise to boost their sales, increase their brand awareness and cultivate more relevant consumer relationships. There's no denying the importance of such programmes: global market research company, Forrester, says as much as 73% of all world trade happens through a ch...

Customer engagement: the only way to boost brands (and revenue) post pandemic

June 28 2022 By FoneWorx customer engagement, chatbots, web app, sms, facebook messenger, whatsapp, mobile, web, competitions

Omnichannel engagement; individualised customer experiences that prioritise privacy; and conversational commerce strategies that connect brands to customers are listed by Forbes as some of the top customer experiences that agile, successful brands should be embracing as they navigate 2022. All these trends have one thing in common - they use the vehicle of customer engagement to elevate the customer experience. This is critical in our post-pandem...

Customer engagement best practice with Carling Black Label Champion Cup

June 28 2022 By FoneWorx ussd, facebook messenger, carling black label cup, mobile, web, competition, customer engagement

How do you get South Africans to vote 3.2 million times in a promotion that simultaneously drives brand awareness, loyalty and product sales? With a highly targeted campaign that remains firmly fixed on engaging and rewarding customers through an integrated mix of mobile, online and Facebook mechanisms, that's how. In 2021, Carling Black Label tasked FoneWorx with building on the momentum of the brand's longstanding Champion Cup competition and e...