We've been busy

We're always finding new ways to inspire brands, marketers and agencies to connect with customers. Browse through our news articles to see what we've been up to lately.

News | Archive: June 2026

Klipdrift brings limited-edition Klippies & Cola range to life through interactive consumer campaign

June 24 2026 By FoneWorx gamification, mobile, competition, beverage

Klipdrift brings limited-edition Klippies & Cola range to life through interactive consumer campaign As brands continue to look for new ways to engage consumers beyond traditional advertising, gamified experiences are proving an effective way to encourage participation and strengthen brand connection. This approach was at the heart of the recent 'Think you know your Klippies & Cola?' campaign, developed to support Heineken Beverages' ...

Managing incentives and competitions the right way

June 02 2026 By FoneWorx engagement, competitions, rewards, incentives, caxton media

Incentives, promotions and competitions remain some of the most powerful customer engagement tools. They drive participation, reward customers, sustain loyalty and support customer acquisition. However, behind the scenes, these initiatives involve a lot more than simply distributing prizes. They form part of a detailed ecosystem that requires careful management to avoid exposing brands to unnecessary risk. A cohesive approach for smooth engagemen...