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News | Tag: brand engagement

Gamification goes mainstream: why you can no longer ignore game-based engagement

June 17 2025 By FoneWorx gamification, marketing, employee engagement, digital tools, ai, productivity, customer loyalty, brand engagement, business strategy, innovation

When you hear the word gamification, what's the first thing that comes to mind - gimmick or a seven-fold increase in organisational profitability? While branded mobile games might have started out as a fun form of customer interaction, today they've gone mainstream and are considered key external and internal engagement drivers, connecting companies' customers and employees to the heart of their businesses and brands. In this new paradigm, gamifi...

Emotional connection is key when engaging women consumers

August 20 2024 By FoneWorx women, brand engagement

Are you meaningfully connecting with South Africa's women consumers? Before you say yes, read that again and consider that the most important word in that sentence is 'meaningfully'. Women consumers hold significant potential for retail brands. MAPS research conducted last year showed that women in South Africa accounted for 40% of the national income and were responsible for 58% of the daily purchases in their households. The research showed tha...