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News | Tag: ussd

The best platforms to use for omnichannel competitions

February 07 2023 By FoneWorx omnichannel, mobile, ussd, whatsapp, facebook messenger, chatbots, competitions, web, apps, games

Contests and competitions are one of the easiest and most effective ways to connect with customers. But gone are the days of cutting out competition entry forms from newspapers and magazines and mailing them off; today there are a plethora of channels marketers can use to encourage consumer participation in competitions and ultimately, high-impact engagement. The two primary competition platforms are on-pack and online. Your marketing objective w...

5 brand benefits of running consumer competitions

December 05 2022 By FoneWorx customer engagement, competitions, digital marketing, sms, whatsapp, ussd

It's a fact, consumer competitions work. On average, 34% of participants become customers after entering a competition, while 33% of participants are open to receiving future communications from that brand. Social media has become the go-to platform for promotions and contests, with brands hosting competitions on Instagram growing their followers 70% faster than those that don't. People are also 8x more likely to enter a competition using their m...

Customer engagement best practice with Carling Black Label Champion Cup

June 28 2022 By FoneWorx ussd, facebook messenger, carling black label cup, mobile, web, competition, customer engagement

How do you get South Africans to vote 3.2 million times in a promotion that simultaneously drives brand awareness, loyalty and product sales? With a highly targeted campaign that remains firmly fixed on engaging and rewarding customers through an integrated mix of mobile, online and Facebook mechanisms, that's how. In 2021, Carling Black Label tasked FoneWorx with building on the momentum of the brand's longstanding Champion Cup competition and e...