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News | Tag: social media
It's the month of egg hunts and indulging in far too much chocolate, but did you know that in marketing, an Easter egg is something entirely different (although it does promise equally sweet returns)? Creatively speaking, Easter eggs are inside jokes, hidden messages or secret features embedded within advertising touchpoints that consumers might, or might not, randomly stumble upon. Easter eggs - so named because you have to hunt for them - are n...Read More
If the new year has got you all fired up wanting to adopt hot new strategies for reaching and keeping your customers, look no further. We've rounded up the must-have customer engagement strategies for 2023. Personalise the customer experience As much as 80% of consumers* are more likely to purchase what's on offer when brands personalise their experience. Personalisation not only boosts customer satisfaction, but makes brands more memorable and b...Read More