Corona "Spin to Win" In-Store Competition

To support Corona's in-store promotional campaign, we provided full backend technology support for a fun and engaging "Spin to Win" competition. Customers were encouraged to purchase Corona and enter the competition on a device in store, where they could spin to win a range of branded prizes, including a Corona Towel, Corona Moon Bag, Birds Eye Cap and a Corona Bottle Opener.

The campaign aimed to drive sales and enhance the shopper experience through an interactive mechanic that delivered instant gratification at point of purchase.

The competition was managed through our competition platform, making it simple for customers to participate via the in-store MS device, encouraging easy engagement and boosting on-the-ground activation impact.