Corona Sunsets Festival Competition

As part of Corona's national promotional campaign, we provided backend technology support for a high-impact competition offering consumers the chance to win an unforgettable experience. Customers simply had to purchase Corona and enter via WhatsApp to stand a chance to win an all-expenses-paid trip for two to the iconic Corona Sunsets Festival in Cape Town.

The campaign was designed to build brand excitement and drive sales by offering a premium lifestyle reward that strongly resonated with the target audience. The use of WhatsApp as the entry platform ensured a seamless, accessible experience for participants, meeting consumers where they already engage daily.

The competition was managed through our competition platform, making it simple for customers to participate via WhatsApp, encouraging easy engagement and helping to boost campaign reach and conversion.