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The First Choice Cheese Competition offered customers the opportunity to win one of twelve R5,000 Pick n Pay (PnP) vouchers. To participate, customers were required to purchase participating First Choice Cheese products. After their purchase, they had to take a picture of their receipt and submit it via WhatsApp to a designated number. By doing this, they entered the competition for a chance to win the vouchers. The competition was managed through our platform, making it easy for participants to enter by using their smartphones and WhatsApp.