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Stella Artois Scratch Card

Stella Artois - Scratch Card Promotion

We developed a microsite competition mechanic for the Stella Artois Scratch Card Promotion. Shoppers who purchased Stella Artois stood a chance to win a limited-edition Stella Artois Chalice. Each entry also gave participants a chance to win a weekend away for two. The campaign combined product reward with aspirational prizes to drive sales and brand affinity at point of purchase.