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We implemented a USSD-based competition for SunShine as part of their Back-to-School campaign. Consumers were invited to buy SunShine bread, dial the USSD string, enter a unique code and follow the prompts to stand a chance to win their share of R800 000 in PEP school uniform vouchers, airtime and cash. The campaign offered a simple entry mechanic and strong shopper incentive, driving both sales and community upliftment.