Bull Brand's Golden Key campaign shows why simple gamification still works
November 05 2026 By FoneWorx fmcg, gamification
A past Bull Brand consumer promotion offers a useful reminder that effective FMCG engagement does not need to be complicated. The Find the Golden Key campaign, created for RFG Foods, invited consumers to purchase participating Bull Brand products, upload their till slips and take part in a simple online game for a chance to win a share of R200,000 in cash prizes. Consumers selected one of six boxes online in search of the Golden Key. If they foun…
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