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Emotional connection is key when engaging women consumers

August 20 2024 By FoneWorx women, brand engagement

Are you meaningfully connecting with South Africa's women consumers? Before you say yes, read that again and consider that the most important word in that sentence is 'meaningfully'. Women consumers hold significant potential for retail brands. MAPS research conducted last year showed that women in South Africa accounted for 40% of the national income and were responsible for 58% of the daily purchases in their households. The research showed tha...