We're always finding new ways to inspire brands, marketers and agencies to connect with customers. Browse through our news articles to see what we've been up to lately.
Do you still have an old, static website? Or maybe you're still using outdated competition mechanics, where customers need to try find your promo packs on 'noisy' store shelves to stand in line to win a prize? While these platforms are still relevant, the way marketers are using them has changed dramatically. Customer engagement is the order of the day, with websites and product packs now doubling up as powerful consumer touchpoints that go beyon…
Here's how to maximise their potential The proliferation of channel incentive programmes has increased significantly in recent years, as brands look to cut through market clutter and noise to boost their sales, increase their brand awareness and cultivate more relevant consumer relationships. There's no denying the importance of such programmes: global market research company, Forrester, says as much as 73% of all world trade happens through a ch…
When the organiser of the Veritas Awards, South Africa's top wine competition, wanted to extend the reach of the competition by making Veritas award-winning wines and brandies available for purchase online, it turned to FoneWorx for assistance. For the past 30 years that the SA National Wine Show Association (SANWSA) has hosted the awards, Veritas has been synonymous with showcasing and rewarding outstanding wines and brandies. It has consistentl…
Omnichannel engagement; individualised customer experiences that prioritise privacy; and conversational commerce strategies that connect brands to customers are listed by Forbes as some of the top customer experiences that agile, successful brands should be embracing as they navigate 2022. All these trends have one thing in common - they use the vehicle of customer engagement to elevate the customer experience. This is critical in our post-pandem…
How do you get South Africans to vote 3.2 million times in a promotion that simultaneously drives brand awareness, loyalty and product sales? With a highly targeted campaign that remains firmly fixed on engaging and rewarding customers through an integrated mix of mobile, online and Facebook mechanisms, that's how. In 2021, Carling Black Label tasked FoneWorx with building on the momentum of the brand's longstanding Champion Cup competition and e…
Organisations with higher than average levels of employee engagement realise as much as 27%* higher profits, 50% higher sales, 50% higher customer loyalty levels, and 38% above-average productivity. In the same way that consumer engagement builds customer relationships and loyalty through positive customer experiences, so employee engagement does the identical thing at staff level. The result is a motivated workforce and strong company culture, w…
We use necessary cookies for security and site functionality. With your permission, we also use analytics cookies to understand website usage.
Learn more
