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News | Archive: June 2022

Customer engagement: the only way to boost brands (and revenue) post pandemic

June 28 2022 By FoneWorx customer engagement, chatbots, web app, sms, facebook messenger, whatsapp, mobile, web, competitions

Omnichannel engagement; individualised customer experiences that prioritise privacy; and conversational commerce strategies that connect brands to customers are listed by Forbes as some of the top customer experiences that agile, successful brands should be embracing as they navigate 2022. All these trends have one thing in common - they use the vehicle of customer engagement to elevate the customer experience. This is critical in our post-pandem...

Customer engagement best practice with Carling Black Label Champion Cup

June 28 2022 By FoneWorx ussd, facebook messenger, carling black label cup, mobile, web, competition, customer engagement

How do you get South Africans to vote 3.2 million times in a promotion that simultaneously drives brand awareness, loyalty and product sales? With a highly targeted campaign that remains firmly fixed on engaging and rewarding customers through an integrated mix of mobile, online and Facebook mechanisms, that's how. In 2021, Carling Black Label tasked FoneWorx with building on the momentum of the brand's longstanding Champion Cup competition and e...

Want better staff performance? You need an incentive programme

June 28 2022 By FoneWorx

Organisations with higher than average levels of employee engagement realise as much as 27%* higher profits, 50% higher sales, 50% higher customer loyalty levels, and 38% above-average productivity. In the same way that consumer engagement builds customer relationships and loyalty through positive customer experiences, so employee engagement does the identical thing at staff level. The result is a motivated workforce and strong company culture, w...