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News | Archive: June 2023

How to market to Gen Z this Youth Month

June 16 2023 By FoneWorx

The youth has always been a force to be reckoned with: pester power among the younger kiddies is alive and well, while teens and young adults command a significant chunk of the consumer market in both spend and influence. Youth marketing is big business, and in a country like South Africa where nearly half of the population is younger than 24, it's ripe with potential. But how do you ensure your marketing efforts have drip and are a Big W with ...