We've been busy

We're always finding new ways to inspire brands, marketers and agencies to connect with customers. Browse through our news articles to see what we've been up to lately.

News | Archive: October 2025

Flipping the switch on millennial marketing

October 31 2025 By FoneWorx

How do you talk to millennials and Gen Z about funeral policies? These are the generations that are so entitled, they think they're going to live forever. In between their side hustles and sipping on their Stanleys, there's just no room to think about dying or planning a funeral. The challenge If you're in the funeral policy market, at some point you're going to need to nail these consumers down and get them to buy your products. Old school 'pl...

Record results in FoneWorx's Winter Warriors campaign for Adcock Ingram

October 14 2025 By FoneWorx foneworx campaigns, adcock ingram promotions, loyalty marketing south africa, mobile engagement solutions, successful brand activations, digital rewards campaigns, customer retention tools

What do you get when you combine R300 000 in instant prizes with a fun, easy online game? You get nearly 30 000 South Africans on board actively engaging your brand smack bang in the middle of your most important consumer buying season. How do we know that? Because those were among the key results we recorded in the Winter Warriors campaign we created for Adcock Ingram this past winter. The pharmaceutical company manufactures a range of over-...